Jeannette Creative
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I just opened my sample packet of materials for the Hawaiian Airlines brand! While I saw files along the way, that was no comparison to seeing the actual pieces inside the plastic travel bag. I LOVE IT! Great job Communication team!!! Mahalo!
Aon Hewitt
About |
Driven by a passion for innovation and a commitment to delivering strategic results
Experience
My career spans 10+ years as a designer, art director, creative director, and manager. I've created tools and developed client exercises that have streamlined, transformed, and recharged the creative process. I've managed a creative team spread out nationally. I inspire and motivate teams to think outside the box and get great results.
Creative Process
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DISCOVER
Research and define the scope, then develop the creative brief
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CREATE
Build a solution and make it shine
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DESIGN
Develop the deliverable that solves the problem
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REFINE
Improve on it and get it right
Skills
COMMUNICATION CAMPAIGNS :: 90%
MULTIMEDIA :: 80%
WEB :: 60%
BRANDING :: 85%
PRINT DESIGN :: 75%
VIDEO DESIGN :: 70%
Approach
Mission
Creativity should be strategic and it should work. It's not creativity for creativity's sake. It must clarify, inspire, and motivate to ultimately get people to take action.
Philosophy
Collaboration is the key to generating the next big idea. Great ideas come from teams who constantly challenge the status quo and push one another to explore beyond the ordinary.
Commitment to Clients
Strategically solving problems and getting outstanding results for clients is the ultimate goal. Dedication and partnership drive the experience of working together toward a common vision.
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AWARD WINNING WORK
(2012-2013)
Congratulations on being named a winner in Ragan's Employee Communications Awards! ServiceMaster won Best HR Publication (Electronic Publication) and received an Honorable Mention for HR Publication (Print Publication) in this year's Ragan's Employee Communications Awards!
Work |
I have partnered with more than 50 clients over the years. I invite you to explore my work.
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Create an attractive and practical tool for the sales team to promote new products
ISO Packaging and Sales Kit
Package DesignISO Packaging and Sales Kit
Package DesignThis kit gave salespeople a more interactive 3-D presentation to beauty salon owners. It was memorable and distinguished the pitch. The large words—"freedom" and "power"—are the key differentiators and selling points of the new product line.
Client
- ISO (Innovative Styling Options) by Helene Curtis Professional
Tasks
- Promote a new haircare perm brand to beauty salons and give the salesforce an eye-catching and engaging tool to help make the sale
Skills
- Engineered custom package, design/layout of perm box and display carrier
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Create a new haircare line and develop promotional collateral
ISO Haircare Liquid Line
Packaging, Print, and Display DesignISO Haircare Liquid Line
Packaging, Print, and Display DesignThis revolutionary new liquid line infuses bio-keratin into the hair shaft, which is represented in the mold of the bottle. The liquid is outside the hair shaft at the top of the bottle—then, as it twists down the bottle, it penetrates inside. The underwater photography was risky because it didn't show typical trendy hairstyles—instead, it showed the infusion of water and moisture, driving home this cutting-edge haircare technology. View Campaign.
Client
- ISO (Innovative Styling Options) by Helene Curtis Professional
Scope
- Promote a new haircare line of products to beauty salons to sell to salon owners and then consumers
Skills
- Engineered custom, patented bottle design
- Design/layout and art direction of photo shoot
- Images were shot underwater and in studio
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Develop and promote new haircare product line sold at Sally Beauty Supply stores
Mixx Haircare
Packaging, Display, and Magazine AdMixx Haircare
Packaging, Display, and Magazine AdMixx is designed to attract younger consumers who shop at Sally Beauty Supply. The bottle illustration represents fun, bold people mixing in different ways—dining, dancing, and playing music. The ad appeared in Seventeen magazine in 1995 and featured an in-store coupon. View Campaign
Client
- Mixx Haircare by Helene Curtis Professional
Tasks
- Develop and promote a new haircare product line sold at Sally Beauty Supply stores
Skills
- Engineered custom package on shelf display, design/layout of packaging and logo, art direction of ad photo and custom illustration with a contract artist, and assisted in product naming and tagline creation
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Refresh of a product line sold at Sally Beauty Supply stores
Quantum Haircare
Packaging, Collateral, and Photo ShootQuantum Haircare
Packaging, Collateral, and Photo ShootRefresh and reinvigorate an existing product line sold at Sally Beauty Supply stores. Took the existing logo and flipped it vertically to add some interest while making the bottles pop on the store shelf. Bottles were set at different heights on poles and photographed with depth of perspective.
Client
- Quantum Haircare by Helene Curtis Professional
Tasks
- Update and refresh existing packaging design
Skills
- Package design, layout, and art direction of photo shoot
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Create candle package sold at Sally Beauty Supply stores
Aura
Packaging and CollateralAura
Packaging and CollateralAura had an existing haircare line based on aromatherapy and botanical ingredients, so introducing candles was the logical next step. The clear package allowed the candle to show through the container. Textures were printed on the boxes to match the mood of the candles: clouds for Serenity, water for Harmony, and a wave for Awaken. I worked with the chemists to develop and test the scents for each candle.
Client
- Aura by Helene Curtis Professional
Tasks
- Create names, scents, and packaging for a new candle line
Skills
- Package design, naming, and layout
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Create a distinct leave-behind for the Aon Hewitt sales team
Aon Hewitt Sales Tool
Packaging and CollateralAon Hewitt Sales Tool
Packaging and CollateralAon Manchester United is a strong Aon brand, and we wanted to leverage that. The concept is to meet in person for a sales pitch and then, as a thank-you, deliver a soccer ball in a package that includes a targeted sales message.
Client
- Aon Hewitt
Tasks
- Create packaging and collateral
Skills
- Package design and layout
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Create a new brand for clients and work site employees
TRINET BRAND
Concept, Art Direction, and Brand DevelopmentTriNet Brand
Concept, Art Direction, and Brand DevelopmentTriNet wanted to refresh communication materials they deliver to their clients and work site employees. The look uses interesting perspectives to pull the viewer in. The saturated images fill the page while leaving room for clear display of messaging.
Client
- TriNet
Tasks
- Create a compelling new brand that is flexible and will have longevity
Skills
- Concept, art direction layout of print, email, and website
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Create an internal benefits communication brand
Abbott Internal Brand
Concept, Art Direction, and Brand DevelopmentAbbott Internal Brand
Concept, Art Direction, and Brand DevelopmentThe new tagline, "Passion for Life," plays off of Abbott's external brand, "A Promise for Life." What distinguishes Abbott's employees is their passion, drive, and commitment. The layouts feature two images split by a colorful band of ribbons. The image on the left represents the scientific/innovative work they do, and the image on the right shows life outside of work. We wanted employees to be passionate about both.
Client
- Abbott
Scope
- Create a brand and tagline for internal benefits communication
Skills
- Design and creative direction
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Create a brand for internal and wellness benefits communication
Cintas Wellness Brand
Concept, Art Direction, and Brand DevelopmentCintas Wellness Brand
Concept, Art Direction, and Brand DevelopmentThe core brand was launched, and orange was the color used for health communication. A few years following, wellness became a higher focus for Cintas, and we developed a bit edgier style and a tagline to identify wellness communication. The images and headlines are challenging, sarcastic, and somewhat unexpected.
Client
- Cintas
Tasks
- Create a benefits brand for all internal communication to employees, and extend the brand for wellness initiatives
Skills
- Design, layout, and creative direction
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Create a wellness benefits brand
Nalco Wellness Brand
Concept, Art Direction, and Brand DevelopmentNalco Wellness Brand
Concept, Art Direction, and Brand DevelopmentWhile sticking to the core brand elements, solid colors and outlined objects are used to make the look of wellness communication different and unique. Benefits communication had a more traditional look using large, four-color images that bleed. The new Be Well logo, which tied to the scientific nature of what Nalco does, suggests that wellness is a core element on the periodic table.
Client
- Nalco
Tasks
- Concept, art direction, and brand guidelines
Skills
- Package design, layout, and art direction of photo shoot
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Create a new look for "Be Well at Shell" wellness tagline
Shell Wellness Brand
Concept, Art Direction, and Brand DevelopmentShell Wellness Brand
Concept, Art Direction, and Brand DevelopmentThe ball logo creates energy and excitement. Orange was introduced and added to the corporate palette as a new color specifically for internal wellness communication. The look uses a mix of motion photography and outlined objects that create a flexible system. A wallpaper of WELL words is the key recognizable element of the brand.
Client
- Shell Corporation
Tasks
- Take existing "Be Well at Shell" tagline and create a brand that's meaningful and memorable at Shell
Skills
- Concept, art direction, and brand development
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Create a compelling enrollment brand that can extend to wellness communication
T-Mobile Enrollment Brand
Concept, Creative Direction, and DesignT-Mobile Enrollment Brand
Concept, Creative Direction, and DesignLaunch a memorable campaign for enrollment that can be leveraged to support wellness throughout the year. T-Mobile is known as the "UN-carrier." They're irreverent and edgy and stand out among mobile carriers. [RE] will become the new internal "UN." It's quick, easy, and simple. It's a call to action, and the bold materials will get noticed.
Client
- T-Mobile
Tasks
- Create a compelling enrollment brand that can extend to wellness communication
Skills
- Concept, creative direction, and layout of print and multimedia
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Create a calendar that people really want to hang up and interact with
ServiceMaster Calendar
Concept, Creative Direction, and DesignServiceMaster Calendar
Concept, Creative Direction, and DesignEach month features one element that's larger than life or seemingly out of place. The image is supported by a fact or tip. Employees can interact and play a game each month. Games include crossword puzzles, word search, find what's missing, fill in the blank, etc. This would keep employees entertained and give them a fun way to interact with their families.
Client
- ServiceMaster
Tasks
- Create a calendar people will hang up and interact with
Skills
- Concept, art direction, and layout
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Create promotional collateral for beauty salon stylists to hand out to introduce new products
ISO Haircare Liquid Line
Packaging, Print, and Display DesignISO Haircare Liquid Line
Packaging, Print, and Display DesignThis promotional brochure is die-cut in a wave pattern so when folded, the edges create a water pattern. As the pages unfold, the latest hairstyles and trends are revealed along with product details and benefits.
Client
- ISO (Innovative Styling Options) by Helene Curtis Professional
Scope
- Promote a new haircare line of products to beauty salons to sell to salon owners and then consumers
Skills
- Design/layout and art direction of photo shoot
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Create a compelling campaign for annual enrollment that features actual employees
Grainger Campaign
Design, Art Direction, and LayoutGrainger Campaign
Design, Art Direction, and LayoutThe concept features motion blur backgrounds behind actual Grainger employees supporting the theme "Life Moves Fast." The employees are captured in a stop frame, and we're asking them to take a moment and pay attention to enrollment.
Client
- Grainger
Tasks
- Create a one-time theme for annual enrollment
Skills
- Concept, design/layout, and art direction of photo shoot
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Create an annual enrollment campaign that appeals to State Farm's top employee segments
State Farm Campaign
Design, Art Direction, and LayoutState Farm Campaign
Design, Art Direction, and LayoutThe "Get enrolled. Get on with life." campaign is engaging and simple while appealing to State Farm's top segments who don't like to read and are easily bored. It's the promise of doing what they love after they complete a task...sort of like a reward for taking action.
Client
- State Farm
Tasks
- Create a one-time theme for annual enrollment
Skills
- Design, art direction, and layout
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Create a compelling 401(k) campaign that appeals to Best Buy's young employees
Best Buy 401(k) Campaign
Concept, Art Direction, and LayoutBest Buy 401(k) Campaign
Concept, Art Direction, and LayoutCreated an acronym for a fictional character who's a poor saver—BIFF (babbling, irresponsible, financial failure). The character was meant to grab attention and give employees something to talk about around the water cooler. Employees asked each other, "Are you a BIFF?" or said, "Don't be a BIFF!"
Client
- Best Buy
Tasks
- Create a campaign that appeals to Best Buy's younger employees and gets them interested in saving and investing
Skills
- Design, art direction, and layout of print and multimedia
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Create a campaign for enrollment that helps team members realize the value of benefits and the new benefits decision-making tools
Meijer Enrollment Campaign
Design, Art Direction, and LayoutMeijer Enrollment Campaign
Design, Art Direction, and LayoutCreate an experience for team members that conjures up the feeling of doing something for the first time and the excitement that it brings. The images of kids are engaging and emotional. They're expressive to capture the feeling and support the tagline "Just like that!" We wanted Meijer team members to feel "Just like that!"
Client
- Meijer
Tasks
- Create a one-time theme for annual enrollment
Skills
- Concept, art direction, and layout
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Create a health care website for Dominion employees
Dominion Website
Design and Art DirectionDominion Website
Design and Art DirectionCreated tagline, logo, and website that launched at annual enrollment. "Well On Your Way" is inspirational and symbolizes the constant push toward achieving goals and living well. The site is updated quarterly.
Client
- Dominion
Tasks
- Create a new total rewards brand system and website for Dominion internal communication
Skills
- Concept, art direction, and layout
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Create a sales website for Aon Hewitt Advocacy Services
Advocacy Services Website
Web Design, Concept, Art DirectionAdvocacy Services Website
Web Design, Concept, Art DirectionThe tagline "Real People. Real Help." enhanced and built a reputation for Advocacy as a trusted advisor. Advocates are real people who are easily accessible to participants. They're dedicated to resolving even the toughest benefit challenges and offer real help. The site focuses on the key audiences who would use Advocacy services—the participant, the employer, and an advocate.
Client
- Aon Hewitt Advocacy Services
Scope
- Create a site that features Aon Hewitt Advocacy services as a best-in-class solution for clients
Skills
- Web design, concept, art direction
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Create a website for Best Buy employees to access health and wellness information
Best Buy Wellness Website
Web Design, Concept, Art DirectionBest Buy Wellness Website
Web Design, Concept, Art DirectionThe "Be Your Best" website is clean and engaging, and it offers tools and resources to Best Buy employees and their families. The site features the latest news and a spot poll, and content gets updated quarterly.
Client
- Best Buy
Tasks
- Create an online tool and resource for Best Buy employees to access health and wellness information anytime, anywhere
Skills
- Concept, design, and art direction of website
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Create a responsive website for T-Mobile employees to access health and wellness information
T-Mobile Responsive Website
Concept, Creative Direction, and DesignT-Mobile Responsive Website
Concept, Creative Direction, and DesignLaunch a website that can support wellness and benefits throughout the year. The site is responsive, clean, and simple. It links to tools and resources for enrollment decision making. The site will get updated quarterly.
Client
- T-Mobile
Tasks
- Create a responsive website that employees can go to 24/7 to get benefits updates and information
Skills
- Concept, creative direction, and layout
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Create a responsive website template for the Aon Hewitt Corporate Exchange Model
Aon Hewitt Website
Concept, Creative Direction, and DesignAon Hewitt Website
Concept, Creative Direction, and DesignFrames are used to support the "Make It Yours" tagline and theme. The site is responsive using HTML 5 and parallax scrolling. Clients can only customize existing content as this is an off-the-shelf template for sale to multiple clients.
Client
- Aon Hewitt—Corporate Health Exchange
Tasks
- Create a template website offer that would appeal to multiple clients in different industries
Skills
- Concept, creative direction, and layout
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Create one email that targets Ally's top three audience segments
Ally Bank Targeted Email
Concept, Creative Direction, and DesignAlly Bank Targeted Email
Concept, Creative Direction, and DesignHaving access to Ally's segmentation data cuts allowed us to customize our communication based on audience. The email features three scenarios. Employees select which one best fits them and launch the appropriate PDF that will engage and motivate them to take action and learn more.
Client
- Ally Bank
Tasks
- Create one email that targets Ally's top three audience segments
Skills
- Concept, creative direction, layout
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Aon Engagement video
Aon Engagement video
Concept and Creative DirectionAon Engagement video
Concept and Creative DirectionAon created an engagement video for managers. It talked about a recent colleague survey and informed managers of their leader score. It features video to engage the viewer and set the stage. Charts and graphs are shown so managers know what to expect. The overall feel is inspirational and exciting.
Client
- Aon
Tasks
- Collaborate with writer and motion graphics designer
Skills
- Creative Direction
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Aon Wellness Video
Aon Wellness Video
Concept and Creative DirectionAon Wellness video
Concept and Creative DirectionAon introduced a wellness initiative that featured 4 pillars of wellness and a new wellness site. The video featured wellness activities that colleagues could participate in. The overall feel is exciting and inspirational.
Client
- Aon
Tasks
- Collaborate with writer and motion graphics designer
Skills
- Creative Direction
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Dell Health Fund Video
Dell Health Fund Video
Concept and Creative DirectionDell Health Fund Video
Concept and Creative DirectionA series of animated videos were designed for Dell promoting a new app. This one featured information about the Health Fund and informed employees where to go and how to use the app to be better health care consumers.
Client
- Aon
Tasks
- Collaborate with writer and motion graphics designer
Skills
- Creative Direction
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HSA and FSA video
HSA and FSA video
Concept and Creative DirectionHSA and FSA video
Concept and Creative DirectionAon created eight short, generic videos that were sold directly to clients for use on their benefit sites. This video is part of that series. The overall feel is friendly, informative and engaging. The tone is conversational and slightly humorous while still maintaining a sense of professionalism.
Client
- Aon
Tasks
- Collaborate with writer and motion graphics designer
Skills
- Creative Direction
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Lilly Financial Matters Video
Lilly Financial Matters Video
Concept and Creative DirectionLilly Financial Matters Video
Concept and Creative DirectionOur team created a “Did You Know” campaign to make learning about 401(k) and financial matters fun and informative. The video features tools and information on how employees use online tools to manage their financials.
Client
- Aon
Tasks
- Collaborate with writer and motion graphics designer
Skills
- Creative Direction
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Tim Hortons Video
Tim Hortons Video
Concept and Creative DirectionTim Hortons Franchise Meeting Video
Concept and Creative DirectionTim Hortons held meetings for new franchise owners. This video kicked off the meeting as a way to get new owners excited and immersed in the Tim Horton culture. The overall feeling is warm, genuine and inspirational.
Client
- Aon
Tasks
- Collaborate with writer and motion graphics designer
Skills
- Creative Direction