Jeannette Creative

Powerfully Strategic Design

A passion for creating the big idea

Collaborate deliberately

Innovate disruptively

Deliver passionately
TriNet gets a new sleek and

sophisticated look for their clients

Interesting perspectives pull you in

The flexible system has longevity

It's hip, fresh and distinctive
Creative Leadership Philosophy

Set the bar

Identify and leverage traits

Stay hands-on

Create healthy confusion

“

I just opened my sample packet of materials for the Hawaiian Airlines brand! While I saw files along the way, that was no comparison to seeing the actual pieces inside the plastic travel bag. I LOVE IT! Great job Communication team!!! Mahalo!

Robin
Aon Hewitt

About

Driven by a passion for innovation and a commitment to delivering strategic results

Experience

My career spans 10+ years as a designer, art director, creative director, and manager. I've created tools and developed client exercises that have streamlined, transformed, and recharged the creative process. I've managed a creative team spread out nationally. I inspire and motivate teams to think outside the box and get great results.

Creative Process

DISCOVER

Research and define the scope, then develop the creative brief
CREATE

Build a solution and make it shine
DESIGN

Develop the deliverable that solves the problem
REFINE

Improve on it and get it right

Skills

COMMUNICATION CAMPAIGNS :: 90%

MULTIMEDIA :: 80%

WEB :: 60%

BRANDING :: 85%

PRINT DESIGN :: 75%

VIDEO DESIGN :: 70%

Approach

Mission

Creativity should be strategic and it should work. It's not creativity for creativity's sake. It must clarify, inspire, and motivate to ultimately get people to take action.

Philosophy

Collaboration is the key to generating the next big idea. Great ideas come from teams who constantly challenge the status quo and push one another to explore beyond the ordinary.

Commitment to Clients

Strategically solving problems and getting outstanding results for clients is the ultimate goal. Dedication and partnership drive the experience of working together toward a common vision.

AWARD WINNING WORK

(2012-2013)

Congratulations on being named a winner in Ragan's Employee Communications Awards! ServiceMaster won Best HR Publication (Electronic Publication) and received an Honorable Mention for HR Publication (Print Publication) in this year's Ragan's Employee Communications Awards!

Work

I have partnered with more than 50 clients over the years. I invite you to explore my work.

Create an attractive and practical tool for the sales team to promote new products

ISO Packaging and Sales Kit
Package Design
ISO Packaging and Sales Kit

Package Design

This kit gave salespeople a more interactive 3-D presentation to beauty salon owners. It was memorable and distinguished the pitch. The large words—"freedom" and "power"—are the key differentiators and selling points of the new product line.
Client

ISO (Innovative Styling Options) by Helene Curtis Professional

Tasks

Promote a new haircare perm brand to beauty salons and give the salesforce an eye-catching and engaging tool to help make the sale

Skills

Engineered custom package, design/layout of perm box and display carrier
Create a new haircare line and develop promotional collateral

ISO Haircare Liquid Line
Packaging, Print, and Display Design
ISO Haircare Liquid Line

Packaging, Print, and Display Design

This revolutionary new liquid line infuses bio-keratin into the hair shaft, which is represented in the mold of the bottle. The liquid is outside the hair shaft at the top of the bottle—then, as it twists down the bottle, it penetrates inside. The underwater photography was risky because it didn't show typical trendy hairstyles—instead, it showed the infusion of water and moisture, driving home this cutting-edge haircare technology. View Campaign.
Client

ISO (Innovative Styling Options) by Helene Curtis Professional

Scope

Promote a new haircare line of products to beauty salons to sell to salon owners and then consumers

Skills

Engineered custom, patented bottle design

Design/layout and art direction of photo shoot

Images were shot underwater and in studio
Develop and promote new haircare product line sold at Sally Beauty Supply stores

Mixx Haircare
Packaging, Display, and Magazine Ad
Mixx Haircare

Packaging, Display, and Magazine Ad

Mixx is designed to attract younger consumers who shop at Sally Beauty Supply. The bottle illustration represents fun, bold people mixing in different ways—dining, dancing, and playing music. The ad appeared in Seventeen magazine in 1995 and featured an in-store coupon. View Campaign
Client

Mixx Haircare by Helene Curtis Professional

Tasks

Develop and promote a new haircare product line sold at Sally Beauty Supply stores

Skills

Engineered custom package on shelf display, design/layout of packaging and logo, art direction of ad photo and custom illustration with a contract artist, and assisted in product naming and tagline creation
Refresh of a product line sold at Sally Beauty Supply stores

Quantum Haircare
Packaging, Collateral, and Photo Shoot
Quantum Haircare

Packaging, Collateral, and Photo Shoot

Refresh and reinvigorate an existing product line sold at Sally Beauty Supply stores. Took the existing logo and flipped it vertically to add some interest while making the bottles pop on the store shelf. Bottles were set at different heights on poles and photographed with depth of perspective.
Client

Quantum Haircare by Helene Curtis Professional

Tasks

Update and refresh existing packaging design

Skills

Package design, layout, and art direction of photo shoot
Create candle package sold at Sally Beauty Supply stores

Aura
Packaging and Collateral
Aura

Packaging and Collateral

Aura had an existing haircare line based on aromatherapy and botanical ingredients, so introducing candles was the logical next step. The clear package allowed the candle to show through the container. Textures were printed on the boxes to match the mood of the candles: clouds for Serenity, water for Harmony, and a wave for Awaken. I worked with the chemists to develop and test the scents for each candle.
Client

Aura by Helene Curtis Professional

Tasks

Create names, scents, and packaging for a new candle line

Skills

Package design, naming, and layout
Create a distinct leave-behind for the Aon Hewitt sales team

Aon Hewitt Sales Tool
Packaging and Collateral
Aon Hewitt Sales Tool

Packaging and Collateral

Aon Manchester United is a strong Aon brand, and we wanted to leverage that. The concept is to meet in person for a sales pitch and then, as a thank-you, deliver a soccer ball in a package that includes a targeted sales message.
Client

Aon Hewitt

Tasks

Create packaging and collateral

Skills

Package design and layout
Create a new brand for clients and work site employees

TRINET BRAND
Concept, Art Direction, and Brand Development
TriNet Brand

Concept, Art Direction, and Brand Development

TriNet wanted to refresh communication materials they deliver to their clients and work site employees. The look uses interesting perspectives to pull the viewer in. The saturated images fill the page while leaving room for clear display of messaging.
Client

TriNet

Tasks

Create a compelling new brand that is flexible and will have longevity

Skills

Concept, art direction layout of print, email, and website
Create an internal benefits communication brand

Abbott Internal Brand
Concept, Art Direction, and Brand Development
Abbott Internal Brand

Concept, Art Direction, and Brand Development

The new tagline, "Passion for Life," plays off of Abbott's external brand, "A Promise for Life." What distinguishes Abbott's employees is their passion, drive, and commitment. The layouts feature two images split by a colorful band of ribbons. The image on the left represents the scientific/innovative work they do, and the image on the right shows life outside of work. We wanted employees to be passionate about both.
Client

Abbott

Scope

Create a brand and tagline for internal benefits communication

Skills

Design and creative direction
Create a brand for internal and wellness benefits communication

Cintas Wellness Brand
Concept, Art Direction, and Brand Development
Cintas Wellness Brand

Concept, Art Direction, and Brand Development

The core brand was launched, and orange was the color used for health communication. A few years following, wellness became a higher focus for Cintas, and we developed a bit edgier style and a tagline to identify wellness communication. The images and headlines are challenging, sarcastic, and somewhat unexpected.
Client

Cintas

Tasks

Create a benefits brand for all internal communication to employees, and extend the brand for wellness initiatives

Skills

Design, layout, and creative direction
Create a wellness benefits brand

Nalco Wellness Brand
Concept, Art Direction, and Brand Development
Nalco Wellness Brand

Concept, Art Direction, and Brand Development

While sticking to the core brand elements, solid colors and outlined objects are used to make the look of wellness communication different and unique. Benefits communication had a more traditional look using large, four-color images that bleed. The new Be Well logo, which tied to the scientific nature of what Nalco does, suggests that wellness is a core element on the periodic table.
Client

Nalco

Tasks

Concept, art direction, and brand guidelines

Skills

Package design, layout, and art direction of photo shoot
Create a new look for "Be Well at Shell" wellness tagline

Shell Wellness Brand
Concept, Art Direction, and Brand Development
Shell Wellness Brand

Concept, Art Direction, and Brand Development

The ball logo creates energy and excitement. Orange was introduced and added to the corporate palette as a new color specifically for internal wellness communication. The look uses a mix of motion photography and outlined objects that create a flexible system. A wallpaper of WELL words is the key recognizable element of the brand.
Client

Shell Corporation

Tasks

Take existing "Be Well at Shell" tagline and create a brand that's meaningful and memorable at Shell

Skills

Concept, art direction, and brand development
Create a compelling enrollment brand that can extend to wellness communication

T-Mobile Enrollment Brand
Concept, Creative Direction, and Design
T-Mobile Enrollment Brand

Concept, Creative Direction, and Design

Launch a memorable campaign for enrollment that can be leveraged to support wellness throughout the year. T-Mobile is known as the "UN-carrier." They're irreverent and edgy and stand out among mobile carriers. [RE] will become the new internal "UN." It's quick, easy, and simple. It's a call to action, and the bold materials will get noticed.
Client

T-Mobile

Tasks

Create a compelling enrollment brand that can extend to wellness communication

Skills

Concept, creative direction, and layout of print and multimedia
Create a calendar that people really want to hang up and interact with

ServiceMaster Calendar
Concept, Creative Direction, and Design
ServiceMaster Calendar

Concept, Creative Direction, and Design

Each month features one element that's larger than life or seemingly out of place. The image is supported by a fact or tip. Employees can interact and play a game each month. Games include crossword puzzles, word search, find what's missing, fill in the blank, etc. This would keep employees entertained and give them a fun way to interact with their families.
Client

ServiceMaster

Tasks

Create a calendar people will hang up and interact with

Skills

Concept, art direction, and layout
Create promotional collateral for beauty salon stylists to hand out to introduce new products

ISO Haircare Liquid Line
Packaging, Print, and Display Design
ISO Haircare Liquid Line

Packaging, Print, and Display Design

This promotional brochure is die-cut in a wave pattern so when folded, the edges create a water pattern. As the pages unfold, the latest hairstyles and trends are revealed along with product details and benefits.
Client

ISO (Innovative Styling Options) by Helene Curtis Professional

Scope

Promote a new haircare line of products to beauty salons to sell to salon owners and then consumers

Skills

Design/layout and art direction of photo shoot
Create a compelling campaign for annual enrollment that features actual employees

Grainger Campaign
Design, Art Direction, and Layout
Grainger Campaign

Design, Art Direction, and Layout

The concept features motion blur backgrounds behind actual Grainger employees supporting the theme "Life Moves Fast." The employees are captured in a stop frame, and we're asking them to take a moment and pay attention to enrollment.
Client

Grainger

Tasks

Create a one-time theme for annual enrollment

Skills

Concept, design/layout, and art direction of photo shoot
Create an annual enrollment campaign that appeals to State Farm's top employee segments

State Farm Campaign
Design, Art Direction, and Layout
State Farm Campaign

Design, Art Direction, and Layout

The "Get enrolled. Get on with life." campaign is engaging and simple while appealing to State Farm's top segments who don't like to read and are easily bored. It's the promise of doing what they love after they complete a task...sort of like a reward for taking action.
Client

State Farm

Tasks

Create a one-time theme for annual enrollment

Skills

Design, art direction, and layout
Create a compelling 401(k) campaign that appeals to Best Buy's young employees

Best Buy 401(k) Campaign
Concept, Art Direction, and Layout
Best Buy 401(k) Campaign

Concept, Art Direction, and Layout

Created an acronym for a fictional character who's a poor saver—BIFF (babbling, irresponsible, financial failure). The character was meant to grab attention and give employees something to talk about around the water cooler. Employees asked each other, "Are you a BIFF?" or said, "Don't be a BIFF!"
Client

Best Buy

Tasks

Create a campaign that appeals to Best Buy's younger employees and gets them interested in saving and investing

Skills

Design, art direction, and layout of print and multimedia
Create a campaign for enrollment that helps team members realize the value of benefits and the new benefits decision-making tools

Meijer Enrollment Campaign
Design, Art Direction, and Layout
Meijer Enrollment Campaign

Design, Art Direction, and Layout

Create an experience for team members that conjures up the feeling of doing something for the first time and the excitement that it brings. The images of kids are engaging and emotional. They're expressive to capture the feeling and support the tagline "Just like that!" We wanted Meijer team members to feel "Just like that!"
Client

Meijer

Tasks

Create a one-time theme for annual enrollment

Skills

Concept, art direction, and layout
Create a health care website for Dominion employees

Dominion Website
Design and Art Direction
Dominion Website

Design and Art Direction

Created tagline, logo, and website that launched at annual enrollment. "Well On Your Way" is inspirational and symbolizes the constant push toward achieving goals and living well. The site is updated quarterly.
Client

Dominion

Tasks

Create a new total rewards brand system and website for Dominion internal communication

Skills

Concept, art direction, and layout
Create a sales website for Aon Hewitt Advocacy Services

Advocacy Services Website
Web Design, Concept, Art Direction
Advocacy Services Website

Web Design, Concept, Art Direction

The tagline "Real People. Real Help." enhanced and built a reputation for Advocacy as a trusted advisor. Advocates are real people who are easily accessible to participants. They're dedicated to resolving even the toughest benefit challenges and offer real help. The site focuses on the key audiences who would use Advocacy services—the participant, the employer, and an advocate.
Client

Aon Hewitt Advocacy Services

Scope

Create a site that features Aon Hewitt Advocacy services as a best-in-class solution for clients

Skills

Web design, concept, art direction
Create a website for Best Buy employees to access health and wellness information

Best Buy Wellness Website
Web Design, Concept, Art Direction
Best Buy Wellness Website

Web Design, Concept, Art Direction

The "Be Your Best" website is clean and engaging, and it offers tools and resources to Best Buy employees and their families. The site features the latest news and a spot poll, and content gets updated quarterly.
Client

Best Buy

Tasks

Create an online tool and resource for Best Buy employees to access health and wellness information anytime, anywhere

Skills

Concept, design, and art direction of website
Create a responsive website for T-Mobile employees to access health and wellness information

T-Mobile Responsive Website
Concept, Creative Direction, and Design
T-Mobile Responsive Website

Concept, Creative Direction, and Design

Launch a website that can support wellness and benefits throughout the year. The site is responsive, clean, and simple. It links to tools and resources for enrollment decision making. The site will get updated quarterly.
Client

T-Mobile

Tasks

Create a responsive website that employees can go to 24/7 to get benefits updates and information

Skills

Concept, creative direction, and layout
Create a responsive website template for the Aon Hewitt Corporate Exchange Model

Aon Hewitt Website
Concept, Creative Direction, and Design
Aon Hewitt Website

Concept, Creative Direction, and Design

Frames are used to support the "Make It Yours" tagline and theme. The site is responsive using HTML 5 and parallax scrolling. Clients can only customize existing content as this is an off-the-shelf template for sale to multiple clients.
Client

Aon Hewitt—Corporate Health Exchange

Tasks

Create a template website offer that would appeal to multiple clients in different industries

Skills

Concept, creative direction, and layout
Create one email that targets Ally's top three audience segments

Ally Bank Targeted Email
Concept, Creative Direction, and Design
Ally Bank Targeted Email

Concept, Creative Direction, and Design

Having access to Ally's segmentation data cuts allowed us to customize our communication based on audience. The email features three scenarios. Employees select which one best fits them and launch the appropriate PDF that will engage and motivate them to take action and learn more.
Client

Ally Bank

Tasks

Create one email that targets Ally's top three audience segments

Skills

Concept, creative direction, layout
Aon Engagement video

Aon Engagement video
Concept and Creative Direction
Aon Engagement video

Concept and Creative Direction

Aon created an engagement video for managers. It talked about a recent colleague survey and informed managers of their leader score. It features video to engage the viewer and set the stage. Charts and graphs are shown so managers know what to expect. The overall feel is inspirational and exciting.
Client

Aon

Tasks

Collaborate with writer and motion graphics designer

Skills

Creative Direction
Aon Wellness Video

Aon Wellness Video
Concept and Creative Direction
Aon Wellness video

Concept and Creative Direction

Aon introduced a wellness initiative that featured 4 pillars of wellness and a new wellness site. The video featured wellness activities that colleagues could participate in. The overall feel is exciting and inspirational.
Client

Aon

Tasks

Collaborate with writer and motion graphics designer

Skills

Creative Direction
Dell Health Fund Video

Dell Health Fund Video
Concept and Creative Direction
Dell Health Fund Video

Concept and Creative Direction

A series of animated videos were designed for Dell promoting a new app. This one featured information about the Health Fund and informed employees where to go and how to use the app to be better health care consumers.
Client

Aon

Tasks

Collaborate with writer and motion graphics designer

Skills

Creative Direction
HSA and FSA video

HSA and FSA video
Concept and Creative Direction
HSA and FSA video

Concept and Creative Direction

Aon created eight short, generic videos that were sold directly to clients for use on their benefit sites. This video is part of that series. The overall feel is friendly, informative and engaging. The tone is conversational and slightly humorous while still maintaining a sense of professionalism.
Client

Aon

Tasks

Collaborate with writer and motion graphics designer

Skills

Creative Direction
Lilly Financial Matters Video

Lilly Financial Matters Video
Concept and Creative Direction
Lilly Financial Matters Video

Concept and Creative Direction

Our team created a “Did You Know” campaign to make learning about 401(k) and financial matters fun and informative. The video features tools and information on how employees use online tools to manage their financials.
Client

Aon

Tasks

Collaborate with writer and motion graphics designer

Skills

Creative Direction
Tim Hortons Video

Tim Hortons Video
Concept and Creative Direction
Tim Hortons Franchise Meeting Video

Concept and Creative Direction

Tim Hortons held meetings for new franchise owners. This video kicked off the meeting as a way to get new owners excited and immersed in the Tim Horton culture. The overall feeling is warm, genuine and inspirational.
Client

Aon

Tasks

Collaborate with writer and motion graphics designer

Skills

Creative Direction